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Shopper uploads their photo on your product page
Your Shopify product image is used as-is
AI places the outfit on the shopper's photo in seconds
Works across your full product catalogue
WHY FASHION BRANDS NEED VIRTUAL TRY-ON
The Biggest Reason Fashion Shoppers Don't Buy — And Don't Come Back
The conversion rate for online fashion retailers is typically between 1 and 2% against the 23-30% conversion rate in offline retail stores where shoppers can try clothing on for size before purchasing. The reason is that customers can’t visualize how a clothing item will look on them from a flat image.
The situation is even more exacerbated in the Indian context, where ethnic wear brands such as sarees, lehengas, and salwar suits should be aware of their drape in a picture to have them convey their value. Indian fashion e-commerce sees return rates of 25 to 40%, with fit and appearance mismatch as the leading cause.
Ai Vastra’s Shopify virtual try-on app closes that gap directly, at the product page level, before the order is placed.
10X
Go from garment to catalogue in minutes.
80%
Use our options for reduction without reducing production costs.
100%
consistent colours, fit, and style mile after mile.
Average conversion rate for online fashion, roughly 15x lower than in physical retail where shoppers try before they buy.
Return rate range for fashion e-commerce in India, the highest of any product category, driven primarily by fit and appearance uncertainty.
Average conversion rate lift reported by fashion brands implementing virtual try-on, according to 3DLOOK’s Gartner-recognised industry data.
Fit and appearance mismatch is the single biggest driver of fashion returns in India — ahead of quality, sizing, and delivery issues.
Trusted by Leading Brands
HOW IT WORKS
From Product Page to Confident Checkout - Four Steps
No developer needed. No changes to your theme. No new photography required.
Shopper Clicks "Try It On" on Your Product Page
A button sits next to your add-to-cart button on the products you choose to enable. One tap opens the Ai Vastra virtual fitting room inside your Shopify store.
They Upload a Photo
The shopper takes a selfie or a clear front-facing picture of themselves from their cellphone or computer and uploads it to the shop. No account needed. No app to download.
The AI Generates the Result
AI Vastra’s AI will place the item chosen, including details like fashion style, colour, and print the shopper selected, onto their photo. It takes into consideration the form, the drape of the clothes as well as the characteristics of the fabric. The photorealistic result appears in under ten seconds.
They Buy with Confidence
The shopper sees the outfit on their own body. Uncertainty is gone. They will be adding shopping items to their carts and checkout is done through the standard checkout flow of Shopify and all payment methods, discounts and delivery options remain intact.
FASHION CATEGORY COVERAGE
Most Try-On Tools Are Not Built for Indian Garments. Ours Is.
The generic virtual try-on system is built for Western frocks: frocks, jackets, jeans. They struggle with sarees. They get lehenga volume wrong. They cannot handle how a dupatta sits. AI Vastra is different. Our AI is trained specifically on Indian fashion categories, including the draping styles, fabric behaviours, and silhouettes unique to Indian ethnic wear.
In India, where draping, embellishment, and ethnic silhouettes are key aspects of fashion, Ai Vastra is a Shopify virtual try-on that is specifically trained to deal with these Indian niche categories accurately, a range of other global virtual try-on tools present limitations on. While most other global virtual try-on apps are limited to certain categories of fashion, like draping, embellishment, and ethnic silhouettes, Ai Vastra is the Shopify virtual try-on that is created with precise training on them, particularly for Indian Fashion Domains.
SHOPIFY INTEGRATION DETAILS
Designed to Work Inside Shopify - Not Bolted On Top of It
Every technical decision in Ai Vastra’s Shopify integration was made to protect your store’s performance, design, and checkout integrity.
Men Wear
Women Wear
Boy Wear
Girl Wear
Online Store 2.0 Theme App Extension
It will be automatically set to the store fonts, colours and buttons. Nothing is added to your theme. Liquid file. When you update or change your theme, the app keeps working — no maintenance required.
Variant-Aware Try-On at SKU Level
When a shopper selects a specific colour, pattern, or style variant, the try-on uses that exact variant’s product image — not a default placeholder. The shopper tries on precisely what they intend to buy. The correct variant is added to cart when they proceed.
Zero Impact on Page Speed and Core Web Vitals
The app loads as a single deferred script served from Ai Vastra’s CDN. It does not execute until a shopper actively opens the fitting room. Your store’s Lighthouse score, Core Web Vitals, and Google PageSpeed results are completely unaffected — which matters for both SEO and ad quality scores.
Native Shopify Cart and Checkout - Fully Intact
Adding to cart from the fitting room goes through Shopify’s own cart and checkout. All payment methods – credit card, UPI, COD, Shop Pay, EMI – work exactly as they do on your normal product page. Discount codes, shipping rules, and tax settings are all applied correctly.
Mobile-Optimised - No App Download Required
The virtual fitting room runs in the mobile browser on your Shopify store. Shoppers can upload a selfie and receive a try-on result without downloading anything. Over 70% of fashion e-commerce traffic globally arrives on mobile – Ai Vastra is built for that reality.
Shopify Billing - No Separate Payment Setup
Your Ai Vastra subscription is charged through your existing Shopify invoice. Same billing page, same payment method you already use for your other Shopify apps.
WHAT IT DOES FOR YOUR BUSINESS
More Confident Shoppers. More Completed Orders. Fewer Returns.
Shoppers who use an AI virtual fitting room see the garment on their own body before they decide. That experience shifts the purchase from guesswork to confidence — and it produces measurable results across every metric that matters to a fashion brand.
Higher Conversion on Product Pages
Fashion brands implementing virtual try-on report average conversion rate lifts of 13 to 16%, according to 3DLOOK’s Gartner-recognised industry data. In the luxury segment, DRESSX’s 2026 study found try-on users converted to purchase at a rate 50% higher than non-users.
(Sources: 3DLOOK/Gartner; DRESSX 2026 Intelligence Report)
Fewer Returns
Online stores that implement 3D and AR product experience see up to 40% lower return rates, according to Shopify. As per industry benchmarks, the reduction in return rate for AI implementations varies from 25% to 48% based on category and optimization. Based on industry benchmarks, there is a range of 25% to 48% reduction in returns for AI implementations across different categories and the level of implementation optimization.
(Sources: Shopify merchant data; Glance AI 2026)
Longer Time on Product Pages
Virtual try-on creates a personalised, interactive experience at the product page level. Shoppers spend significantly more time engaging with the product — which increases purchase intent and reduces the likelihood of leaving without buying.
Email Capture from High-Intent Sessions
Every shopper who uses the fitting room represents a high-intent signal. Ai Vastra captures emails with consent during try-on sessions and syncs them directly to Klaviyo, Shopify Email, Mailchimp, and Omnisend – creating a remarketing audience of people who tried but did not yet buy.
Attributable Revenue You Can Measure
Every try-on session is tracked from widget open to completed order. The Ai Vastra dashboard shows exactly how much revenue is directly attributable to virtual try-on – so you measure ROI from real numbers, not assumptions.
IS THIS RIGHT FOR YOUR STORE?
Which Shopify Fashion Brands Get the Most from AI Virtual Try-On?
★★★★★ on the Shopify App Store
Virtual try-ons are here to solve the underlying problem because if you sell sarees, kurtis, lehengas, or salwar suits, and you have a return rate higher than 20 percent, you are already in trouble, and virtual try-on is here to help.
Fashion Brands with High Return Rates
★★★★★
Return processing costs are one of the fastest-growing operational expenses for scaling D2C fashion brands. Reducing returns by even 20% at volume creates significant margin recovery — without changing a single product.
D2C Brands Scaling on Shopify
★★★★★
For brands selling sarees, lehengas, kurtis, and salwar sets — where how a garment drapes on a specific body is the primary purchase driver — virtual try-on has an outsized impact. Ai Vastra’s ethnic wear AI training makes it the most accurate tool available for this category.
Indian Fashion Brands Selling Ethnic Wear Online
★★★★★
The biggest amount of hesitation comes with high-dollar items. Sometimes, a customer might want to know about the lehenga, if it’s available in Hindi, they are looking for before making a purchase that costs ₹25,000 or $300 for occasion wear.
Bridal and Occasion Wear Stores
★★★★★
Ai Vastra handles women’s, men’s, and kids’ fashion in a single install. No separate apps for each category. Enable it on the products where purchase hesitation is highest and track the conversion difference directly.
Multi-Category Shopify Fashion Stores
★★★★★
WORKS WITH YOUR STACK
Connects to the Marketing and Analytics Tools Your Store Already Uses
Ai Vastra is not an island. Every try-on session, every email captured, and every order attributed flows into the marketing and analytics tools that power your store.
QUESTIONS FROM SHOPIFY MERCHANTS
Frequently Asked Questions About Ai Vastra's Shopify Virtual Try-On App
What is an AI virtual try-on app for Shopify and how does it work?
A Shopify virtual try-on app introduces an AI-powered fitting room to your product pages. With Ai Vastra, a shopper visits your Shopify product page and clicks the “Try It On” button. They upload a photo of themselves, and the AI generates a realistic image of them wearing the exact garment they are viewing — including the specific colour and style variant they have selected. The result appears in under ten seconds. Afterwards, the customer can put the product into the cart and finish checkout with Shopify’s normal checkout process. There are no changes to the merchant’s code or separation of the app download from the shopper. This complete experience is delivered as part of your Shopify store.
Will Ai Vastra's virtual try-on app slow down my Shopify store?
No. Ai Vastra loads as a single deferred script from a CDN and only activates when a shopper opens the fitting room — it has zero impact on initial page load time. No, it does not run on your Shopify server – it runs on the Ai Vastra servers. You’re not impacted at all on your Core Web Vitals score, Lighthouse performance rating or Google PageSpeed results. This is important because the speed of your pages is a direct input to Google search ranking and your ad quality scores on Meta and Google.
Does Ai Vastra support Indian ethnic wear categories like sarees and lehengas?
Yes — and this is the primary differentiator between Ai Vastra and most other Shopify virtual try-on apps. Most tools available on the Shopify App Store are trained on western apparel categories — dresses, shirts, and jeans. They struggle with the visual complexity of Indian ethnic wear. The unique thing about
Does the Shopify virtual try-on app work with my existing product photos?
Yes. Ai Vastra generates try-on results entirely from the standard 2D product images already uploaded in your Shopify admin. No 3D models, no special photography setup, and no reshoots are required. The same images you use for your product listing pages — even basic flat-lay or model photos — are all the app needs to generate a shopper try-on. This is one of the biggest practical advantages Ai Vastra has over tools that require 3D asset uploads per SKU, which can take days or weeks to prepare for a full catalogue.
Does virtual try-on actually reduce fashion returns?
Yes, and the evidence is well-documented. Shopify reports that merchants using 3D and AR product experiences see up to 40% fewer returns. Research from 3DLOOK — recognised by Gartner — shows return rate reductions of 25 to 48% across fashion brands implementing virtual try-on, depending on the product category and implementation quality. The mechanism is straightforward: when shoppers can see a garment on their own body before buying, the gap between what they expected and what they receive closes — and the main reason for returns disappears. (Sources: Shopify merchant data; 3DLOOK/Gartner industry analysis)
Where are shopper photos stored? Is the data secure?
Shopper photos are processed securely on Ai Vastra’s own servers and are never stored inside your Shopify store’s data. All images are encrypted during processing and deleted automatically after the try-on result is generated. Photos are never shared with third parties and are never used to train AI models. Shoppers are clearly informed about how their photo is used before they upload it. Ai Vastra’s data handling is compliant with privacy standards applicable to e-commerce businesses operating in India and internationally.
Can I use Ai Vastra for both virtual try-on on Shopify and AI catalogue photos for marketplaces?
Yes. Ai Vastra is a complete AI fashion visual platform — not just a Shopify try-on widget. Shopify fitting room assistants make beautiful AI model catalogue images for Amazon, Flipkart, Myntra and Meesho product listings- the same platform you use to power your Shopify virtual fitting room! No more a separate tool for ‘try-on’ and a separate process of making a catalogue for a marketplace, Ai Vastra does both from a single dashboard. This is a huge advantage for fashion retailers with several online platforms, like their own Shopify store as well as platforms such as Veepeo, Twolovers, or Supergoogley.
